When we reach out to publishers and hear, “We handle ad approvals in-house,” we get it. On the surface, it feels efficient. Why pay for another platform when your team is already sending proofs, collecting feedback, and keeping things moving?
But here’s the thing: most “in-house systems” aren’t really systems at all.
They’re patchwork processes held together by habit, heroics, and a whole lot of manual work. That might work when you’re handling a handful of ads. But as volume increases or timelines shrink, things start to unravel quickly.
What starts as a manageable workflow quickly becomes a daily scramble:
Creative files scattered across inboxes, drives, and hard-to-find folders
Specs that don’t match, caught too late — or not at all
Feedback scattered in Slack, emails, PDFs, and Post-its
Hours wasted chasing approvals instead of pushing the work forward
And when something slips? The backup plan is just… more manual work. Another email. Another Slack ping. Another late-night fix. Less sleep. Another coffee.
It adds up fast:
Time lost to repetitive admin and version control
Mistakes that damage credibility with clients
Burnout for project managers and creatives alike
Slower delivery that limits how much work your team can take on
You don’t notice the cracks until something breaks. And by then, it’s already costing you more than you realize.
That’s where SendMyAd comes in.
Instead of duct tape and duct folders, you get a real system:
Ads are submitted through a centralized portal. Specs are validated instantly. Feedback, proofing, and approvals happen in one place — clear, visible, and trackable. No more wondering which file is final. No more email chains that never end.
This isn’t about replacing your team. It’s about removing the repetitive work that slows them down and burns them out.
Because if your workflow only holds together when everyone’s sprinting at 110% — that’s not a workflow. That’s unsustainable.
It doesn’t have to be this way.
If your approval process is more patchwork than platform, we can help.
Book a demo and take a look at how a smoother ad approval process will work for your team!