Blanchard Systems Announces Record Attendance at SendMyAd Users Meeting

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New Orleans, LA – May 4, 2012 – Blanchard Systems, the developer of the SendMyAd ( ad portal, is pleased to announce record attendance at the Third Annual SendMyAd Users Meeting. The record number of Publishers and Affiliates attended the meeting hosted by Time Inc. at the Time Life Building in New York City.
Highlights of the meeting were:

  • Keynote address by David Steinhardt, President of IDEAlliance addressing standards and the changing environment of magazine production.
  • A Town Meeting, moderated by David Steinhardt, allowed attendees to share their experiences and challenges.
  • A review of the enhancements made to SendMyAd over the past year including AdCreator, a tool to allow advertisers to build ads within the SendMyAd ad portal.

At this years meeting, Blanchard Systems introduced Virtual Publisher, a “cloud-based” system designed to help publishers plan, create, collaborate and approve all elements of a publication’s multichannel production for print, web, mobile, and tablet from a standard web browser. The solutions is tightly integrated with SendMyAd to integrate ad and editorial.

Charles Blanchard, CEO of Blanchard Systems commenting on the Users Meeting said, “It was great to host our Publishing Customers and Affiliates at this year’s meeting. We were very pleased with the record attendance. It is very helpful for us to hear what our customers have to say about our products and to discuss their needs to expand our solutions to meet the evolving world of multichannel production.”