Fry Communications Adds to Production Workflow Toolbox Through Affiliation With SendMyAd

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(Press Release) Mechanicsburg, PA — 1/24/12 — Fry Communications recently entered into an Affiliate Agreement with Blanchard Systems to offer the SendMyAd ad portal as part of Fry’s growing selection of production workflow tools.

SendMyAd is a “cloud based” ad portal, which is accessed using a standard web browser to simplify the process of print, web and tablet ad submission. With SendMyAd, ad materials can be uploaded, preflighted, approved, and delivered to the publisher or their printer all within a simple-to-use portal. It provides both the publisher and advertiser an interactive preflight report highlighting the results of preflight tests performed against the publisher’s ad specifications. With an easy to use trim-editing tool, ads can be repositioned and trimmed to match ad specifications without resubmitting or leaving the ad portal. SendMyAd creates a PDF/X-1a and retains all job ticket and history as metadata. The ad is then delivered to the publisher or printer ready for placement in the magazine.

SendMyAd is customizable. Publishers can set the portal to receive ads to their unique specifications, customize email notification messages, and customize approval cycles. The system generates custom job tickets, allowing publishers to track ad materials from upload through delivery. Upon ad preflight approval, SendMyAd automatically converts and delivers the file to the desired publisher destination.

“Offering SendMyAd to meet the growing needs of our diverse customer base,” said Dave Fry, Chief Technology Officer, “will allow Fry Communications to offer a solution to improve the productivity and profitability of our publishing customers by streamlining the process of receiving ad materials. SendMyAd has built an excellent reputation in the market, serving the needs of a wide variety of publishers.”

Charles Blanchard, CEO of Blanchard Systems said, “Blanchard Systems is very pleased that Fry Communications has joined the growing SendMyAd Affiliate Program. We developed the Affiliate Program so that publication printers like Fry Communications could offer their publishing customers an end to end advertising solution as part of their valued-added offering. We have worked with Fry Communications for many years and look forward to growing our relationship with them in the years to come.”

About SendMyAd, LLC. (

SendMyAd, LLC, a wholly owned business unit of Blanchard Systems, provides an end-to-end Software as a Service ad portal for publishers, letting them create a web-based environment where advertisers and agencies can collaborate online to automate the workflow of receiving, approving and delivering print, web and e-reader ad materials. The easy to use system allows advertisers to preflight ads and receive in interactive preflight report based on the publisher’s specifications. Ads can be trimmed and repositioned to meet a publication’s specifications. Meanwhile, the Job Ticket collects all the information about the ad as metadata and a digital receipt provides all ad information as a multi-page PDF file. There are currently more than 600 titles using SendMyAd.

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