SendMyAd Transaction Volume Grows While Magazine Ad Pages Decreased in 2009February 8, 2010 7:06 pm
A recent report issued by the Magazine Publishers Association sited magazine ad pages had decreased 25.6% in 2009 compared to 2008. During the same period SendMyAd, the Software as a Service web based ad portal added more than 500 new titles. SendMyAd improves and streamlines the process of advertisers supplying ad materials to publishers.
Michael Esposito, Vice President of Operation, Hachette Filipacchi Media U. S., commenting on their experience with SendMyAd stated, “With SendMyAd, production efficiency has increased by 30%, helping the team manage productivity better. The operations team can use dashboard features to determine ad page volume monthly by title, or, if necessary, daily. Attaining a live view of volume levels helps HFM U.S. maximize resources by enabling a strategically sourced work environment. “We are prepared to handle our labor-intensive work cost-effectively during periods of both peaks and valleys. SendMyAd helps us efficiently project peak volume periods so we can allocate resources accordingly. Our goal is to plan in advance to have resources available to work on files that best fit our capabilities. The end result is a quicker production turnaround at lower cost levels.”
With SendMyAd, ad materials can be uploaded, preflighted, approved, and delivered to the publisher or their printer all within a simple to use web portal. It provides both the publisher and advertiser with an interactive preflight report highlighting the results of preflight tests performed against the publisher’s ad specifications. With an easy to use trim-editing tool, ads can be repositioned and trimmed to fit the publisher’s ad specification without resubmitting or leaving the ad portal. SendMyAd creates a PDF/X-1a and retains all job ticket and history as metadata, which become a permanent part of the ad file. Finally, SendMyAd delivers the ad to the publisher, ready for placement in the magazine. The final ad and all related assets are stored on the SendMyAd portal for pickup in a later publication. SendMyAd provides the publisher with all the tools necessary to manage their ad production online.
Charles Blanchard, CEO of SendMyAd stated, “magazine publishers providing SendMyAd to their advertisers report productivity gains of up to 30%. In these economic times gains in productivity of this nature mean publishers can do more with less. In house resources can be devoted to other important tasks other than preflighting ads for print. Don’t forget the environmental impact of SendMyAd. For example the amount of proofing materials are reduced and the need for overnight courier services are eliminated.
The acceptance of SendMyAd by the publishing and advertising community has been overwhelming. With more than 500 magazines titles we are serving a diverse group of publishers from the largest media groups to sole proprietors. Advertisers tell us the SendMyAd user interface makes SendMyAd the easiest ad portal to use, Charles Blanchard went on to say.”
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