Sheridan Offers Virtual Publisher

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Sheridan Magazines Offers Virtual Publisher®, A Cloud-Based Production & Management Tool


Hunt Valley, MD – Sheridan Magazines is pleased to present a powerful new service to the marketplace, developed by Blanchard Systems Inc. and fully supported through Sheridan Magazines’ Digital Services Team.

Virtual Publisher® is an online publishing production system that empowers publishers to effectively plan, create, collaborate, and approve all elements of a publication’s multichannel production – for print, web, mobile, and tablet access.

Four major modules comprise Virtual Publisher:

  • Planning – easy-to-use layout and planning tools for both print and mobile publications.
  • Editorial – Story synchronization through Adobe® InDesign® Plug-in, definition and management; editor approval; finished page / folio delivery.
  • Layout – import/export; flatplan creation; online ad-to-editorial “stitching”; ad-to-editorial ratio tracking; paper stock/weight/trim management; online dummy generations and versioning.

Virtual Publisher seamlessly connects editorial, advertising, traffic, premedia, and digital departments into a single real-time project management, production, and delivery portal. This unique integration not only streamlines production time, but can extend advertising deadline windows, thus providing additional revenue opportunities.

Charles Blanchard, CEO of Blanchard Systems stated, “We are very excited that Sheridan will be marketing Virtual Publisher to their publishing customers. We have been working closely with Sheridan for over a year on Virtual Publisher and their input to the development process has been invaluable.”

Harry Wilson, Digital Services Manager at Sheridan Magazines, commented: “We are extremely proud to be a premier partner in the launch of Virtual Publisher. Having consulted on the development of the system, we are positive that it will dramatically improve the way magazine publishers manage the production of print and digital content going forward.”


About Blanchard Systems
Blanchard Systems, Inc. is a computer systems integration and software development company serving the graphic arts, publishing, printing, advertising agency and brand management industries for the past 18+ years.

Blanchard offers an intelligent approach for integrating digital prepress solutions that automate preflighting and workflow production from ripping, trapping, proofing and color management to networking and server solutions including SAN, RAID, Backup and Archiving. The process includes auditing existing systems, carefully assessing current requirements, defining all parameters and evaluating legacy systems in order to recommend the best possible solutions.

About Sheridan Magazines
Sheridan Magazines delivers superior magazine and special interest publication printing, binding, co-mailing, and distribution services from the Dartmouth Printing Company facility in Hanover, NH. Sheridan Magazines also offers a range of technology solutions for magazines such as Dynamic and Mobile editions. It is one of five Sheridan Group companies providing print, publishing services and technology solutions to the publishing industry.