SendMyAd Transaction Volume Grows While Magazine Ad Pages Decreased in 2009

A recent report issued by the Magazine Publishers Association sited magazine ad pages had decreased 25.6% in 2009 compared to 2008. During the same period SendMyAd, the Software as a Service web based ad portal added more than 500 new titles. SendMyAd improves and streamlines the process of advertisers supplying ad materials to publishers. Michael...

SendMyAd Used by More Than 500 Magazine Titles

SendMyAd reports that it has over 500 magazines titles currently offering the SendMyAd ad portal service to their advertisers. Titles ranging from newsweeklies to monthly consumer, lifestyle, special interest, and B2B publications have adopted SendMyAd to improve and streamline the advertising materials production process. This process includes automation of sending, approving, and receiving ad materials...

Digital Ad Portal Proves Effective for St. Joseph Media

By Joe Keenan Looking to improve the efficiency of its production cycles, magazine publisher St. Joseph Media targeted advertising processing—specifically, simplifying the process of how print ads were received into its system. So in August, the publisher ditched a more traditional approach in favor of a digital ad portal managed by industry association Magazines Canada....

How Hachette Increased Production Efficiency by 30 Percent

As part of a major effort to revamp its operations, Hachette Filipacchi Media U.S. decided to bring advertising management in-house and in March implemented the SendMyAd ad portal, supported by a DALiM TWiST workflow engine. Hachette rolled out the systems-integrated by digital prepress company Blanchard Systems-to advertisers in April. Since then, the publisher says it...

Meredith to Offer SendMyAd to Advertisers

Publisher signs multiyear deal with Web-based system Meredith today said it has signed a multiyear deal with a Web-based ad portal to provide its advertisers improved delivery and receipt of print advertising. The deal–with SendMyAd–covers all Meredith titles, including Better Homes and Gardens, Family Circle, Parents and Ladies’ Home Journal, among others. The portal allows...