Sheridan Offers AdCreator®, An Automated Marketplace Ad & Submission ToolOctober 1, 2013 4:16 pm
Hunt Valley, MD – Sheridan is pleased to add a new service to our growing toolkit of production automation solutions for magazine publishers. AdCreator®, developed by Blanchard Systems Inc., complements SendMyAd® and Virtual Publisher®, also developed by Blanchard, and offered and fully supported through Sheridan’s Digital Services Team.
AdCreator is an online templatized tool that advertisers can use to create, proof, and submit marketplace ads that meet magazine publisher specifications. Publishers can easily create a template of their specific marketplace ad specs, including ad sizes, layout options, pre-approved fonts for headers, subheads, body copy, image upload rules – even pre-approved background and font color options. Publishers then simply provide the AdCreator portal link to their advertisers. Benefits to the advertisers include on-the-spot ad creation, real-time editing, and instant preflight notification. Publisher benefits are clear – no staff involvement to receive approved marketplace ads. As with SendMyAd, AdCreator works equally well for print and web ads.
Gary Dolgins, Director, Sales & Marketing of Blanchard Systems stated, “We are very pleased Sheridan will be offering AdCreator to its magazine publishing clients. AdCreator is a big time-saver for magazine publishers, who tell us they spend significant amounts of time preparing marketplace ads for print. In addition, publishers can create a uniform look for the Marketplace section of their publications.”
“Sheridan is committed to providing tools and services that help our magazine publishers streamline their workflows and ensure high quality outcomes,” said Paul Bozuwa, President of Dartmouth Printing Company. “AdCreator, along with sister offerings SendMyAd and Virtual Publisher, is precisely such a solution.”
About Blanchard Systems
Blanchard Systems, Inc. is a computer systems integration and software development company serving the graphic arts, publishing, printing, advertising agency and brand management industries for the past 17+ years.
Blanchard offers an intelligent approach for integrating digital prepress solutions that automate preflighting and workflow production from ripping, trapping, proofing and color management to networking and server solutions including SAN, RAID, Backup and Archiving. The process includes auditing existing systems, carefully assessing current requirements, defining all parameters and evaluating legacy systems in order to recommend the best possible solutions. www.blanchardsystems.com
Sheridan delivers superior magazine and special interest publication printing, binding, co-mailing, and distribution services from the Dartmouth Printing Company facility in Hanover, NH. Sheridan also offers a range of technology solutions for magazines such as Dynamic and Mobile editions and a suite of automated production tools. It is one of five Sheridan Group companies providing print, publishing services and technology solutions to the publishing industry. www.sheridan.com