News Release
Sep 3, 2009 12:00 am

Publishers Press launches ad portal for its clients.

Publishers Press, a content distribution provider, has streamlined the file submission process for its magazine publishing customers by offering easy ad submission through the portal SendMyAd..

"Much the same way page workflows have evolved over the past few years, ads now have the same opportunities," said Mark Veatch, vice president of customer service at Publishers Press. "With this service our customers are immediately seeing the benefits of accuracy and time, and are saving money in the process."

With this all-in-one portal, advertisers submit and approve materials directly to the SendMyAd system for both print and digital platforms. The portal preflights the ad and sends e-mail notifications to alert advertisers of uploads and approvals. "Today's tight schedules require clean, predictable, print-ready files," adds Ed Henson, digital manufacturing group manager at Publishers Press. "This system allows remote access to preflight and validate ads prior to page creation, which means problems can be found and fixed well upstream."

SendMyAd ensures that the ads are ready for insertion into the magazine, eliminating the manual processes for Publishers Press customers. If the ad does not preflight correctly, SendMyAd alerts the advertiser and gives them directions on how to fix the ad themselves.

"A lot of time is wasted sending ad files, along with their preflight reports, back and forth between the advertiser, publisher, and printer," Veatch says. "Using this service, advertisers send an accurate file to be placed on the page, one time." Says Henson: "By using SendMyAd, our customers and their advertisers can be sure they have increased predictability and a decreased chance of unknown problems holding up the production process at a much more critical step."

The SendMyAd service is available immediately. Publishers interested in SendMyAd can visit www.sendmyad.com

About SendMyAd, LLC. SendMyAd, LLC, wholly owned business unit of Blanchard Systems, provides a subscription service, available as the first end-to-end solution for publishers, letting them create a web-based environment where advertisers and agencies can collaborate online to automate the workflow of receiving, approving and delivering ad materials. The easy to use system provides five major, functional services: Ad Preflight, where uploaded ads are preflighted to the publicationís specifications; Softproofing, where advertisers can preview, annotate and manage print-ready ads; Trimming of ads over the Web, an interactive tool allowing an advertiser to change the trim size of an ad to fit a publicationís specification size; Insertion Orders, creating AdsML-compliant job tickets, allowing one to tracking an ads from the moment it enters the SendMyAd workflow until it is printed; and Digital Receipt, attaching all the insertion order information as a multi-page PDF file. A preview showing the positioning of the ad verifies how the ad will print on the magazine page. The SendMyAd system is supported by a major co-location web backbone. To preserve data, the system is fully redundant, with offsite storage.