One of the greatest challenges that publishers face today is the changing nature of publication production itself. Lead times continue to shorten, content needs to remain flexible for multi-purposing across ever increasing electronic formats, and advertising submission needs to be both streamlined and error-free. The entire process needs to be managed and automated to a greater degree to keep track of costs, resources and production time.
Virtual Publisher is an online system designed to help you plan, create, collaborate and approve all elements of a publication's multichannel production for print, web, mobile and tablet - all from your web browser.
Planning View
• Easy-to-use issue layout and planning tools for print and tablet editions.
• Postal rate calculator.
Editorial View
• Easy synchronization of stories through unique Adobe® Indesign® Plugins.
• Story definition and management.
• Editor approval.
• Delivery of finished pages or folios.
Layout View
• ProseXML import and export.
• Flatplan creation and management.
• Online "stitching" of advertising with editorial pages.
• Tracking of ads and editorial percentages.
• Paper stock management, including weights and measurements of books.
• Online "dummy book" generation.
• Support for versions, regions and A/B splits.
Advertising View
• Fully integrated with our online advertising submission / verification portal SendMyAd
• Integration with ad booking for digital IOs
As a "cloud-based" system, there's no software to install, administer or maintain. Virtual Publisher seamlessly connects editorial, advertising, traffic, premedia and digital departments into a single, cohesive project management and production portal, accessible from anywhere - even from mobile devices.
The business of publishing has changed beyond all recognition in just a few short years. No one really knows how the industry will evolve in the future, but what's certain is that partnering with an experienced and reputable technical and application provider for unbiased advice and insight is going to become an increasingly essential strategic component.
For more information, please request a free demo.
Click to Download Virtual Publisher Product Sheet