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Digital Ad Portal Proves Effective for St. Joseph Media

October 29, 2009 7:04 pm Published by

By Joe Keenan Looking to improve the efficiency of its production cycles, magazine publisher St. Joseph Media targeted advertising processing—specifically, simplifying the process of how print ads were received into its system. So in August, the publisher ditched a more traditional approach in favor of a digital ad portal managed by industry association Magazines Canada.... View Article

How Hachette Increased Production Efficiency by 30 Percent

October 7, 2009 2:05 pm Published by

As part of a major effort to revamp its operations, Hachette Filipacchi Media U.S. decided to bring advertising management in-house and in March implemented the SendMyAd ad portal, supported by a DALiM TWiST workflow engine. Hachette rolled out the systems-integrated by digital prepress company Blanchard Systems-to advertisers in April. Since then, the publisher says it... View Article